Skip to content

Hyundai signed on Audiowise to develop sound design for their new driverless auto

Audiowise develops sound branding and strategies, sound logos and audio business solutions.

The Danish sound design company attended a Sound/ICT Innovation Camp in Seoul, which was organized by Innovation Centre Denmark, Seoul and co-hosted by Danish Sound Innovation Network. This took place in 2015. The week-long program included meetings with universities, research institutions and potential business partners in Korea. 

Following the camp, Audiowise made use of the Innovation Package programme for SMEs with a tailor-made programme held in Seoul with business meetings and networking with key players. 

As a result of the collaboration with Innovation Centre Denmark, Seoul, Audiowise was appointed to develop sound design for Hyundai's new driverless auto.

"It has been a huge return of investment for our company to work with Innovation Centre Denmark in Seoul both during our participation in the innovation camp and after with the tailor-made innovation package. Their team of specialists worked closely together with us, setting up meetings and participated in negotiations, and without a doubt this has been one of the main strengths for us to succeed in landing the agreement with Hyundai." says Jonniy Sårde, CEO, Audiowise.

For further information contact Innovation Centre Denmark in Seoul, Maria Skou at

Innovation Package

The Innovation Package will be tailored for you but can consist of:


  • Meetings, networking and seminars with key players
  • Access to international knowledge and research
  • Assessment of your business model or technology


The Innovation Package includes 35-100 hours of counseling. An SME can buy one package per location and a maximum of three packages. The Trade Council subsidies the total price with 35% on the charge of 935 DKK per hour. Extra hours can be bought for the ordinary charge.


Who can participate?

An Innovation Package is for technology intensive SMEs and entrepreneurs with no more than 100 employees and DKK 150 million in annual turnover.  


Further information on Innovation Package here.