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Dear Friends and Partners.
Everyday, since taking over the position as the new Executive Director of Innovation Centre Denmark in Shanghai, I am continuously impressed by the business dynamics and opportunities that exists here.
In my opinion - based on numerous impressions of the new trend in consumer driven economy and the guiding principles of the new 13th Five-year plan, where emphasis has been put on the importance of green development and innovation - China has never been more interesting or relevant for Danish businesses and researchers.
By living in Shanghai, one of the most dynamic and exciting cities in the world, I have the privilege of meeting interesting entrepreneurs, business people, and scientists on a daily basis. I want to thank you all for the warm and friendly welcome I have met here.
With this newsletter, I wish you all a Merry Chistmas and a Happy New Year and look forward to creating even more value for our friends, business relations and stakeholders in 2016. 
 With kind regards,
Morten Brandtoft

The Entrepreneurial Ecosystem in Shanghai

With the fast and intensive development happening in China, it is time to get more personal and consolidate our knowledge. We seek to facilitate deep and specific insights, solid business relations and funding opportunities within the entrepreneurial ecosystem in Shanghai. With this project we aim to inspire and attract more Danish entrepreneurs to seek out the vast amount of opportunity there exists here.

The Next 4 Billion

The rise of the middleclass in China is one of the biggest challenges and opportunities at the same time. Under these changing market and consumer segment dynamics, there is a need for Danish competencies to act swiftly to stay amongst the global leaders in respective industries. In this joint project, with ICDK from Brazil and India, we aim to gather the strategies and methodologies to inspire, enlighten and spur co-creation for Danish companies to gain insight into the trends and drivers for the next 4 billion mid-market consumers.

Industry 4.0

China aspires for an transition to an industry, which is driven by innovation, efficiency, quality, environmentally friendly manufacturing and high service. The core intent of this transition is to eveolve into a smart and connected society. "Industry 4.0" represents the coming of the fourth industrial revolution based on the internet, data collection and online services. This means that industrial production machinery no longer simply "processes" the product, but actually communicates with the machinery at a higher level. The "made in 2025" strategy is the Chinese version of the "Industry 4.0" plan, and we will further investigate this in 2016. Contact Senzhe Shu, Innovation Officer at for info.

Smart Cities report and conference 

Being a megacity with 24,2  million, Shanghai is facing tremendous local challenges in terms of resource affordability, economic development and governance as well as global challenges such as climate change. The report brings examples of Smart City development from six global mega hubs and draw a roadmap to what steps could be taken towards the integration of smart and green solutions. At the Smart City Expo & Congress in November, the key findings from this report were presented along with several initiatives at cross national and sector to develop the future Smart City Concept. 
Read more here!

The Funding Guide is being updated

We are currently updating our most read publication - The Funding Guide. It will be published in the beginning of 2016, with relevant funding information for Danish researchers looking for funding opportunities to do research in/with China. The guide will include both funding from the Danish, European and Chinese side.
Stay tuned at our webpage!

Newly published reports

Online Education
Technology not only changes the traditional understanding of education as essential, but also creates the opportunity for improving the quality of education and enables education-resources to be shared across the country. As a result, we made a mapping of the online education in China. Read the report for more info.
Read all of our publications here!

Healthdata Innovation Project

As a follow-up to this year's innovation project about Super Hospitals (see below), we are going to dig even deeper into how big data can be used as an essential tool in the optimization of the health sector. Several prominent Danish and Chinese partners will participate in this project, which will provide insights into market development and serve as a bridge to bring additional value to all parties involved.

Industry 4.0.1

This will be a continuation of this year's Industry 4.0 joint innovation report from all of the six Innovation Centres. The key points from the research conducted about how intelligent technology will effect the commercial activity, governmental policymaking, public debate as well as investment related areas in both China and Denmark. All the findings will be presented at a Global Conference in Denmark in 2016. 

Super Hospitals innovation project

China's healthcare system has been going through remarkable transformation, which includes healthcare infrastructure upgrades and expansions in both urban and rural areas. However, there is still an urgent demand for modernization of hospital standards as well as improving hospital management and policies towards more environmental and user driven technology methods and data collection. We have been an active part of developing the collaborative agreement that China and Denmark signed in 2009 to share knowledge and best practices. Contact Lulu Li, Senior Innovation Officer at for more information. 

Innovation Community meeting

We hosted this year's last Innovation Community meeting, where 13 prominent Danish companies participated in an interesting afternoon of knowledge sharing about best practices, government relations and the development of better Sino-Danish
collaboration. The meeting was held at the Danish Embassy in Beijing and we are looking forward to the meetings in 2016. If you are a company with an RD or innovation department in Shanghai and wants to join this community, please contact us for more information.
Read more here!

Top Talent Denmark Days 2015

The education and career initiative Top Talent Denmark aims to promote Denmark as a favourable study and work destination for talented Chinese students. As part of the branding of Denmark, we held three education and career fairs in October, first at Fudan University in Shanghai then at the Danish Embassy in Beijing and last at Polytechnical University in Hong Kong. A total of 1300 students were participating, and had the opportunity to meet 12 Danish higher education institutions and 5 companies to an informal talk about future opportunities in Denmark. Find more info here!
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Room 3101
2201 Yan'an West Road, Changning District
Shanghai, 200336

People's Republic of China

Tel.: (+86 21) 6085 2000