Dear Partner, Customers and Friends, 

Innovation in China is developing rapidly and China is becoming even more interesting to Denmark than ever before. As 2016 is coming to an end I especially find the developments within these 3 areas very interesting from a Danish innovation perspective:


The Chinese consumer driven market is growing very fast and provides a wealth of untapped business opportunities. Danish companies are increasingly contacting Innovation Centre Denmark in Shanghai in order to validate the attractiveness of their  value propositions, fine-tune the business model, identify the right partner strategy and getting access to funding for market acceleration in China.


In the last few years we have seen larger Danish Corporates changing their R&D strategy in China into creating Innovation Centres in China in order to develop attractive products and services tailor made to the Chinese market and  consumers. Recognizing the speed of innovation in China, the most advanced Danish companies are now extending their strategy into an open innovation approach, looking for tapping into key sources for disruptions and radical new business opportunities in the Chinese Innovation Ecosystem.


Finally, a bold prediction for years to come. China will change the Global way of how to innovate and China will take a position on the Center Stage. The unique characteristics of fast-to-market almost pretotyping approach to new product introduction and iterations, a huge and wealthy consumer base curious to uptake new versions of products and services, a legal system accepting failures and a opportunistic an entrepreneurial population is a mix that will drive Global way of innovation.


I wish all our partners, customers and friends a Merry Christmas & a Happy New Year,

                                                                                                           Yours sincerely,
                                                                              Morten Brandtoft, Executive Director, ICDK Shanghai


Innovation Community Meetings
The Innovation Centre Denmark in Shanghai (ICDK) successfully organized two more Innovation Community meetings since April. The meetings took the form of round-table discussion, where ICDK facilitated company representatives to share and discuss interests and best practises in relations to specific topics. The two topics of the last two innovation community meetings are:

- how can Danish companies innovate their business models, value propositions and products towards Chinese market (held in cooperation with Arla Foods in Cofco’s R&D centre in Beijing)
- how to develop a successful Innovation/R&D Centre in China  (held in ICDK Shanghai office)
Top Talent Denmark Days
Top Talent Denmark initiative hosts education and career fairs - Denmark Days, in China every year since 2012. This year’s Top Talent Denmark Days has attracted 13 Danish higher educational institutions, 6 Danish companies to come to China to meet students in Beijing, Shanghai, and Hongkong between the 24th and 28th of October.
In order to reinforce the Top Talent Denmark initiative and create stronger bonds between the incoming institutional/company representatives, 1-1 indepth conversations were made available for those who has strong interests in studying in Denmark. In total over 1000 students participated in Denmark Days this year. With positive feedbacks from both participating institutions and students, ICDK was informed that some students are currently in the process of applying to one or more Danish higher educational institutions.

Innovation Zone
“China Denmark Regions and Cities Forum” was successfully held on the 5th and the 6th of December 2016 in Beijing. “Innovation Zone” as the exhibition part of the Forum was organized by ICDK Shanghai to present solutions/initiatives/innovations to major Chinese challenges. ICDK Shanghai brought in total 6 companies and organization participated in the Zone: Alar Foods, Haldor Topsøe, State of Green, Danish Cleatech Hub, Grundfos and Mobike. Innovation Zone itself was a good platform that gave all the exhibitors, regions and cities of both countries good opportunities for future collaboration possibilities.
Industry 4.0 Global Conference
Innovation centre Denmark Shanghai, in cooperation with the global ICDK group, Invest in Denmark group organized an Industry 4.0 conference on the 3rd of November in Navitas, Aarhus University in Aarhus
Traditional manufacturing is in the midst of its biggest shift since the industrial revolution. Industry 4.0 is sweeping across industries, changing everything from production, business models, customer relations, research projects and regional and national innovation strategies. Denmark has the skills and knowledge to be an internationally recognized provider of innovative Industry 4.0 solutions and smart services. Danish industries, small and medium sized companies and research and knowledge institutions are leading in the areas of digitalisation, Internet of Things and smart innovations and design; all of which are critical key components of the current industrial transformation. The conference, hence, put spotlight on Danish competencies whilst presenting global trends and international lessons learned in Industry 4.0.
Robotics China Tour
In October 2016, Innovation Centre Denmark Shanghai and Invest in Denmark Shanghai co-organized a visit for a Danish delegation from the robotics industry consisting of representatives from respected research institutions, universities, and enterprises. The purpose of this visit is to match-make Chinese and Danish strongholds and needs within the robotic domain.
The delegation visit was opened by Development of Technology and Industry of "The Belt and Road Initiative" & "Yangtze Economic Zone" Summit in Shanghai, where the General Consul Nicolai Prytz expressed the wish to reinforce Sino-Danish cooperation within the robotics by encouraging bilateral conversation and understanding, and cooperation based on mutual benefit. Morten Brandtoft, executive director of Innovation Centre Denmark Shanghai gave a speech on Sino-Danish cooperation, jointly promote innovation and development.
The Danish delegation, in a duration of one week, connected with the Chinese market and investment by meeting Chinese robotics and automation related investors, companies, industry associations and government representatives. Symposium, workshops and company visits were conducted in Shanghai, and Guangdong, the two most active robotics business regions in China.

* If you are interested in or have questions about the above events, please feel welcome to contact us at
Copyright © *2016* *Innovation Centre Denmark, Shanghai*, All rights reserved.

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Shanghai International Trade Centre
Room 3101
2201 Yan'an West Road, Changning District
Shanghai, 200336

People's Republic of China

Tel.: (+86 21) 6085 2000